Top 100 Influential Music Blogs and Publications • Style of Sound
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Top 100 Influential Music Blogs and Publications

The SOS 100 is ideal for anyone who needs to know the top 100 influential music blogs and online publications in the world. The first guide of it’s kind, the SOS 100 tracks the most important music sites that are engaging music fans today.

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The SOS 100 enables you to quickly pinpoint the websites you can leverage to help you with your music promotion efforts. For music fans, use it to discover new music sites and polish your knowledge of who’s who online.

Each music site is presented with a brief description including:

  • How many articles the site published over the last year
  • The total social media shares all these articles received
  • The average share per article value (ASA)
  • Top shared article on the site

The SOS 100 includes online music sites whose main activity is to provide music reportage. This index excludes newspapers, radio stations, forums, video sites, and online message boards.

Influence is subjective, but the SOS 100 is the best measure of global music influence to date. Over the course of one year, we counted all the social media shares each music site’s articles received across Facebook, Twitter, Pinterest, Google+, and LinkedIn. We then divided this figure by the total number of articles published during the period to derive an average share per article (ASA) value for the site. Sites with higher ASA values have more influence that sites with low ASA values.

We do all of the hard work, researching 1000s of music sites to pinpoint the top 100 in the world. Anyone who has carried out music influencer research knows just how time consuming the process is, especially when so many music sites come and go.

The music sites contained in the SOS 100 cover popular genres such as indie, dance, hiphop, pop, country and rock. Each of the 100 sites in this index are organised by the primary music genre they cover. Sites covering a little bit of everything fall into our ‘generalist’ category.

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