The Style of Sound researched thousands of music blogs & online music publications to pinpoint the top 100 in the world. Publications were compiled from first hand knowledge, others discovered by sifting through blog rolls, a selection sourced from blogger outreach tools, and 1000s submitted by those who downloaded our Spring 2014 Index.
Which Music Blogs are Included?
Our index includes publications whose main activity is to provide online music reportage. To provide a ‘fairer’ representation of the online music reporting landscape, we have excluded publications that are a direct extension of commercial print magazines, newspapers, and radio stations. Forums and online boards are also excluded. We’ve also used editorial discretion to omit some sites due to lack of updates, quality issues or otherwise.
Are these the Most Influential?
Influence is quite subjective, but this Index is certainly the best measure of global music influence to date. To keep things simple and transparent, we have based this index on Klout scores. Yeah yeah we know Klout is so 2012, but as a simple tool to measure online influence, it does a decent job, using more than 400 signals from eight different social networks to update its scores on a daily basis.
Did We Miss Your Blog?
Like Switzerland, we’re neutral in terms of who makes the Top 100. If you think we’ve missed your publication, just let us know and why, and we’ll do our best to get you included in the next update. We want to have the most accurate list in the industry and welcome your additions. Use the form on this page to get in touch.
Which Music Genres are Covered?
The sites contained in the Style of Sound 100 cover popular music genres such as alternative, electronica, dance, hip hop, folk, soul, pop, rock, punk and others. Many blogs strictly adhere to one music genre whilst others tread into multiple categories.
As Klout scores are updated daily, we measured the Klout scores for each site multiple times in June and July 2014 to derive a composite score which we present in our Index. To see a publication’s real time Klout score simply visit Klout.com and do a search. We will update this list in the Autumn 2014.
What Can I do With this Index?
This index is an excellent way to discover new music blogs and publications. It can can also be used by bands, publicists and other marketeers to find new avenues to promote their music, prioritise their advertise spend, or refine their knowledge of who’s who in online music.