Heard-in-the-Cloakroom Featured

Heard in the Cloakroom Installation by the Style of Sound

The latest Style of Sound Exhibition takes a behind the scenes look one of the most essential, but overlooked roles in a night club – the cloak room attendant.

Let’s face it – no one wants to work in the cloak room, but life’s basic necessities such as food and rent inevitably force some of us into this undesired position.

The god awful hours, dealing with drunk club goers who have lost their cloakroom ticket, and even confronting coked-up management who don’t want to pay you for the night are just some of the downsides to working in the cloak room.

But perhaps the worst thing about being a cloak room attendant is the fact that you might be in the same building as some of the best djs in the world, but the versions of the mixes you get to hear will always sound like total and utter shit.

For most of us, we only experience this perspective when we are momentarily standing in a cub’s cloakroom queue, and the muffled sound of music combined with club chatter is something which is fleeting and totally forgettable.

But what if… you had to listen to music in this fashion for hours on end? For this exhibition, we designed an experience which will let you step into the shoes of the humble cloak room attendant to experience just this phenomena.

The Experience

When you enter this Style of Sound exhibition, you will be assigned a position in our cloak room (a tiny space indeed) where you will be invited to check in people’s jackets as they make their way to a bespoke dance floor we prepared for them to enjoy a mix we crafted for the exhibition.

For a solid 85-minutes, you will be forced to stand on your feet just so that you can experience first hand just how bad a mix can sound from the perspective of a cloak room attendant. Naturally, as 85-minutes is only a short time compared to a proper working shift, you will not be able to take any breaks (just like the real world) and will have to deal with various scenarios we throw at you as you tend your position.

Visitors experience the lack of joy working in the cloakroom.

At the end of the 85-minute shift, we will pay you the equivalent of what you would get working minimum wage to further drive in the point how dismal it is to work a cloak room, and as an additional task, you will need to brief the next visitor to the exhibition on how to do this job as you are relieved from your post.

Finally, you will be allowed to check in your own coat, and enter the main dance floor where you can experience the mix in its full glory, complete with free drinks and other party extras.

If you can’t work attend the exhibition in person, we invite you to listen to two versions of the mix we’ve prepared to replicate the two scenarios. Even without handling a coat, you’ll agree that a mix heard from the cloakroom is terrible.

Slots are extremely limited to experience the dismay of being a cloak room attendant, so we strongly suggest listening to the mixes instead to avoid being totally disappointed.


Heard from the Cloakroom Version


Heard on the Dance Floor Version

Flow Festival Hero Image WP

Painterly Impressions of Flow Festival 2016

This month we introduce the painterly works of Style of Sound founder John Noi which were created from memories of his recent visit to Flow Festival 2016, an event which took place in the old power plant area of Suvilahti, Helsinki.

As one of the major Nordic music festivals, this edition of Flow Festival attracted over 75,000 people who were treated to three days of cutting edge music from acts ranging from New Order to Liima to M83, + diverse food offerings, and art created by local Finnish talent.

While many music festivals often end up sharing the same acts, the one thing which truly makes Flow Festival stand apart is its visitors, a stylish group of people who know how to come together to create a good time for one – and all.

In a series of 15 paintings, Noi captures the essence of Flow Festival 2016 by documenting various characters he stumbled upon at the event. Each painting reveals different aspects of how the modern festival goer spends their time from hour-to-hour, either in groups or in solitary moments alone.

Noi comments, “It was refreshing to see an amazing group of people who made an effort to show off their individual style – influenced by music and the culture of Finland. I don’t think I saw anyone who’d made a dreadful visit to the festival must-haves section of Primark.”

Visitors are invited to view the collection of 15 paintings by visiting the Style of Sound Helsinki, or by clicking on the button below.

The next edition of Flow Festival happens from the 11th-13th August 2017 in Helsinki.

Style of Sound Vol. 1 Mix x Compilation on Emerald & Doreen

In anticipation of the forthcoming Style of Sound Vol. 1 compilation coming out on Emerald & Doreen Records, we invite you to join us for a private viewing of the exclusive video created especially for the release at the Style of Sound Berlin.

The video, assembled by the talented Emerald and Doreen in Germany, contains art and fashion footage sourced from a variety of archives which is meant to bring to life the spirit and ethos of the compilation.

The mix and compilation, put together by Style of Sound editor John Noi, is inspired by the dance floor of the future, a dance floor filled with the upbeat rhythms of indie dance, nu disco, italo disco, techno, and house music, where two amazing girls called Emerald & Doreen take you by the hand and spin you into a heady oblivion.

As part of the private view, the Style of Sound has created 16 bottles of wine (one for each artist on the compilation) which are meant to be sampled as each artist is heard on the mix. Each wine is said to induce 16 different euphoric effects as if experiencing the mix on an actual dance floor.

View the Video here:

Talks: In Conversation with Alex Oxley

Celebrate the opening of the new Style of Sound Los Angeles gallery and join Reinhardt Music founder Alex Oxley in an ever-so-brief conversation with Style of Sound editor John Noi.

Learn about the vision behind this ambitious and extraordinary record label as the speakers reflect on topics both relevant and not-so-relevant to the 62-minute mix mixed by Oxley especially for the Style of Sound.

The Factory Installation by John Noi

The Factory is in a new installation created by John Noi where visitors are invited to experience a 55-minute music mix set in a disused factory set some where in North London.

Once inside, visitors are entrenched in complete darkness, that is, until the sound of the the Factory gradually fades, bringing light forth from darkness.

The Factory aims to re-create the experience of being lost in the depths of club darkness at 5am where the mechanical beats of techno music drive one to dance on until the sun comes up.

The mix that Noi prepared for this installation contains a selection of nine techno tracks which he feels currently exemplifies the ‘factory sound’.