The other day XFINITY invited us down to be part of the Ben Rector Sound Check Experience they were hosting in Denver, Colorado. As part of the event, a select group of customers and other VIPs were invited to an intimate behind-the-scenes look at what goes on at a sound check with Ben Rector, afterwards getting to rub shoulders with the popular singer songwriter, then treated to a high octane live set which certainly left everyone feeling good.

In the goodie bags which were given out, I was pleased to get a complimentary Ben Rector CD, along with some information which explained some of the ways that Xfinity is changing the way that people experience television, specifically with their X1 offering, a swanky entertainment OS that delivers interactive TV.

One of the cool features of the X1 is that it has the ability to let XFINITY customers send and receive live streams, photos and videos via the XFINITY Share mobile app. XFINITY customers on the X1 and XFINITY’s Internet service can receive live streams on their TVs as well as view shared videos and photos with the X1 Photos app.

In the context of music, we found this feature quite useful in terms of helping fans share their live music experiences with friends and family who can’t join them, especially if they live in another city or state. We can only imagine how many people could have experienced the Ben Rector Sound Check Experience with us live had we known about the XFINITY Share mobile app earlier!

But what’s even more impressive about this feature is that the X1 essentially enables you to create your own TV channel where you curate and stream your life experiences with those care to watch – in real time.

Whilst we don’t expect everyone’s life to be that breath taking, there are certainly characters out there whose lives are drama filled to say the least!

Needless to say, we though the sound check experience was a fun way for XFINITY to thank and delight its customers, whilst imparting some very useful intel on how intimate experiences can be shared via the X1.

This is a sponsored conversation written by me on behalf of XFINITY. The opinions and text are all mine.

Published by John Noi

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